I had the privilege of working with VCCP on a Cadbury campaign that aimed to raise awareness about the issue of loneliness among the elderly.

As part of a team, I was responsible for editing and creating motion graphics using Adobe After Effects and Premiere. The campaign's main objective was to create an emotional connection with the audience by highlighting the impact of loneliness on the elderly. My main focus was to enhance this emotional impact through the use of storytelling and graphics.

For the explainer, I utilized various animation techniques to create dynamic and engaging graphics that helped to tell the story of the campaign.

The final product received positive feedback and was successful in evoking an emotional response from the audience, whilst raising awareness about the issue of loneliness among the elderly.