The Gooru, part of a series of mini-films for a Cadbury creme egg advertising campaign.

Working for Elvis.London, I helped key and composite the effects for 5 gooru-themed mini-films as part of a Creme Egg campaign.

Keying out the footage as well as getting the right look and feel of the composites was challenging in the short timeframe we had; our task was to make the sequence dreamy but believeable and I think we hit the mark.

People worked with:

Creative Direction: Rob Griffiths

Creative Direction: James Hudson

Producer: Louis Mason

Tech Lead: Jason Garfield

Animation: Bene Tanser

Animation: Luis Viana