The Gooru, part of a series of mini-films for a Cadbury creme egg advertising campaign.
Working with Elvis.London on the Creme Egg campaign was an absolute pleasure. As a motion graphic designer and visual effects artist, I was thrilled to bring my expertise to the project, chroma keying, animating, and compositing effects for five 'gooru'-themed mini-films.
The tight deadline presented challenges, but I was able to use my experience in Adobe After Effects to create dreamlike, yet believable effects that fully brought the concept to life. The collaboration with such a talented team made the project even more enjoyable, and I am proud of the final product we delivered, earning the team a gold in the Shark Awards.
The resulting sequence was mesmerizing and impactful, and it was a privilege to be a part of such a cool project. I am confident that the work I did showcased my abilities as a motion graphic designer and visual effects artist, and I am grateful for the opportunity to have been a part of it.
People worked with:
Creative Direction: Rob Griffiths
Creative Direction: James Hudson
Producer: Louis Mason
Tech Lead: Jason Garfield
Animation: Bene Tanser
Animation: Luis Viana